Welcome to the
Rouse Report

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You don’t need more advice.

You need perspective—from someone who’s built, scaled, (failed), sold, and still wakes up thinking about what’s next.
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​I co-founded Factor (acquired for $277M), lost my mind, found it again, and came out the other side better for it. I helped scale HighKey to $60MM+ in 3 years, and now I’m running MALK Organics—a clean-label milk brand challenging multiple categories at once.
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I’ve learned the hard way so you don’t have to:
scaling a business is great, but if you can’t sleep, think straight, or laugh at the chaos—what’s the point?​
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This newsletter goes beyond business headlines

It’s about what it really takes to grow—your company, your mindset, your tolerance for chaos:
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• The unfiltered truth about building a consumer brand
• Why “strategy” isn’t always strategic
• What to do when everything feels on fire
• Mindset shifts that keep you sane
(ish)​
• Founder mistakes, market moves, and lessons I’m still learning
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Part playbook, part perspective shift.
For anyone trying to grow something—and keep their head on straight.

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