You don’t need more advice.
You need perspective—from someone who’s built, scaled, (failed), sold, and still wakes up thinking about what’s next.
I co-founded Factor (acquired for $277M), lost my mind, found it again, and came out the other side better for it. I helped scale HighKey to $60MM+ in 3 years, and now I’m running MALK Organics—a clean-label milk brand challenging multiple categories at once.
I’ve learned the hard way so you don’t have to: scaling a business is great, but if you can’t sleep, think straight, or laugh at the chaos—what’s the point?
This newsletter goes beyond business headlines
It’s about what it really takes to grow—your company, your mindset, your tolerance for chaos:
• The unfiltered truth about building a consumer brand
• Why “strategy” isn’t always strategic
• What to do when everything feels on fire
• Mindset shifts that keep you sane(ish)
• Founder mistakes, market moves, and lessons I’m still learning
Part playbook, part perspective shift.
For anyone trying to grow something—and keep their head on straight.
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